General purpose internet service isn't going away - too many consumers and businesses depend on it, and, at least based on my last Comcast bill, are willing to pay through the nose for it.
It is no different than a car manufacturer paying for their own highway lanes. If half of the highway lanes are BMW-only, would you still buy any other car? Free market resolve this by competition based on price, but if I wanted to start my own car manufacturing company, I wouldn't be able to compete because a smaller player in the car market wouldn't have enough funds to get the various levels of government to implement MyNewCarBrand Inc. Roads (TM)
Personally, I wish Comcast (being the only high-speed option for much of the US) followed this model for TV, where I only want 2 channels but can't pay for less than 80 or so.
No, the 'regular' access goes out of your normal data cap, and of course they have every reason to lower that cap as much as possible so you're more or less forced to buy these packages.
This is just the first step, they are trying to get consumers used to paying for special data packages like this. The next step is to keep lowering regular data caps, etc.
https://www.expatica.com/pt/employment/minimum-wage-in-portu...
In Europe you can get 1Gbps for 20-30 euro a month, so about half of what most Americans pay for 50 Mbps or less. But that doesn't mean all Europeans choose the 1Gbps option, because for many (in places like Portugal) that 20-30 euro is still 20 euro too expensive.