I work at a tech company and one of the things I have recently noticed is how ML and AI terms are being increasingly used by the business people. The guys who have no technical understanding, these are accountants or marketing guys saying we should ask tech team to design ML to solve these problems. Its as if ML is a thing to through at every kind of imaginable problem and it will be magically solved. I believe a lot of this has to do with PR around this by big tech companies. Take for example, the recent alpha zero vs stock fish PR, it has been spun around by Google in a way as if it was some magic. You hear a lot about how it took just 4 hours and I find it hard to explain to people that 4 hour time is meaningless. It is about how many games it could play in that time. Moreover the match happened between two systems on a different hardware and that is a big difference and also the fact that it used a arbitrary type of time control of, 1 min/move. Again this can make big difference but it is a big struggle to get past this PR fluff. To be clear, I am not denying the advances made by deep mind, I just want people to understand that it has come on back of probably the the world best team of scientists alongside state of the art Google designed hardware and incredible monetary resources of Google.