There is only one thing that people who have not been dropped on a head interested in. It is called money. Money buys them stuff. Money lets them have a nice roof over their head. Money lets their family not worry about a slum in the economy. Everything else is secondary.
Here's a magic formula: MaxMoney(Min(work))
402 "PAY_ME_MORE_MONEY"
P.S. That's why it is called a job and not hobby or volunteering.
P.P.S. Finance industry figured it out - which is why they are starting to raid the interwebz companies with a great success. In finance everything is solved by paying people more money. Sucky stack? $30K extra. Wear suit? $30k extra. Non-tech manager irritating you? Another $20k extra.