The truth of the matter is that unfortunately, our competitive advantage lies within our code and the significant R&D we've done over the years. We're also not at the stage where we could fend off a larger more well known framework from integrating our technology into their core if we did open it.
Many of our users feel that NOLOH easily pays for itself in its first day of use. We also provide unparalleled development support in addition to constant updates and new features.
I'm always surprised by those that will hem and haw over something that's not open-source. We spent the past six years of our lives and significant financial resources developing the technology.
As stated in a comment below, we open-source everything not related to the core, and are even working on legalese to ensure that if anything happens to us, the core would be opened.
My personal opinion is that if you value your time NOLOH is definitely a great tool to have in your development toolbox. I personally wouldn't do any web development without it.
I'm the first one that initially doesn't care if the tool is right. It's just something weird about web middlewares. Maybe we got spoiled by the abundance of good free solutions. I'd never reason about game engine middleware for example.
You've put in a lot of hard work and I hope it pays you off. Good luck!
That said, can you please not turn a post about Fun into a marketing platform for NOLOH? Fun may be fun, but your elevator pitch definitely isn't.
Since you just created your HN account you should know that HN is more about discussion than anything else.