HN users are just as vulnerable to branding as anything else; it's just different values. Linux in particular is a massive triumph of branding; it's success is based much more on the intangible benefits of open source and that particular "lifestyle" than utility compared to its competitors. Not a few products position to this crowd, namely the various phones for privacy geeks as one example.

Well, I bought a crazyflie 2.0 drone on Black Friday on hackaday

40% off

I doubt if I'll ever buy expensive sneakers, if they don't have any additional value ( eg. Supportive for running)

> HN readers are not the typical consumer. I guess the majority here will buy after making a comparative table

You are not kidding. That's how this was born: http://flashlights.parametrek.com