I work for a place that tried to model itself culturally after Google and Facebook and has had a lot of engineers moving back and forth. If Google is anything like us, then it creates wrong incentives to invent in-house stuff. See, in their expense scheme the salaries of engineers are not a huge deal. It's cheap to have people do things. There is also an incentive for an engineer to try and "leave a mark". There are also a bias to hiring new and unexperienced people, who fail to learn the existing tech and replace it with something different, simpler and less functional (by the time it matures, it becomes just as complex, however).
I live in Java world, so I am seeing Google reinvent (poorly) every bit of Java tech: DI (Dagger), build tools (Gradle), commons libraries (Guava) and the list goes on and on. Well, apparently, they also reinvented internally Git, Jenkins and the rest of the tools. The rest of us should probably NOT do it this way.