Fifth, we want the broadband infrastructure to be a platform for innovation. Therefore, our proposal would allow broadband providers to offer additional, differentiated online services, in addition to the Internet access and video services (such as Verizon's FIOS TV) offered today. This means that broadband providers can work with other players to develop new services. It is too soon to predict how these new services will develop, but examples might include health care monitoring, the smart grid, advanced educational services, or new entertainment and gaming options. Our proposal also includes safeguards to ensure that such online services must be distinguishable from traditional broadband Internet access services and are not designed to circumvent the rules. The FCC would also monitor the development of these services to make sure they don’t interfere with the continued development of Internet access services.
It seems reasonable, but this is a subtle distinction. Prioritizing internet traffic isn't allowed, but selling services that might get priority over internet traffic is, so long as they aren't called "internet." I guess the hope is that the internet will always be important enough that they'll never throttle the whole thing or risk losing business, hence the FCC monitoring bit at the end.