>> the absolute last thing you want is fairness to your competition or fairness to your consumer.

> I completely disagree with your assertion here. I want an advantage over my competition, sure.. but I still want it to be fair.

Thank you for that. I really dislike the common model of capitalism where the entrepreneur is viewed as a robot whose only goal is to maximize profit with the law being the only boundary.

In my social bubble the landlords that I know care about their renters' wellbeing even if it costs them a bit. I only know a handful of entrepreneurs personally but for all of them fairness and dignity have greater value than profit. Also the millions of small shops in cities around the world that are content just selling enough every month to make a comfortable living with no goal of maximizing anything.

Yes, huge cooperations are different than the guy selling Kebab at the corner. But still I would appreciate if people would see entrepreneurship and businesses not so statically as money-maximizers.