I also can’t find any complete thought about social media in the article, so I’ll submit my own instead. I can’t recognize the Facebook versions of people I know very well in real life, and I have no desire to interact with these imposters. My closest friends IRL are interesting, sensitive, insightful, and driven. The Facebook versions of these same people are bland, banal, safe, and parrot standard middle-of-the road opinions and sentiments. I don’t know who those people are, but I wouldn’t be friends with them if they were like that IRL.