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It seems like it would be best for the foundation to sell Newman's and use the proceeds to create an endowment. They could use investment gains from the endowment over time to find their charitable mission, and it would also be good because their assets wouldn't be so concentrated in the food business, which is hyper competitive and pretty low margin.

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Would it be possible for the Newman's brand to continue profitably without the charitable aspect of its messaging? Would customers remain loyal if, say, Kraft bought it? If not then it's not going to sell for very much..

Yep, but you can't necessarily sell it for full value because the process of doing that damages the brand.

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