A bootstrapped company somewhere in the Midwest takes about 3-5 years of bootstrapping to be heard about on the east coast. A capitalized startup can hit the PR drum immediately. As put earler at https://news.ycombinator.com/item?id=15658756

> In consumer (markets), even a great product will often get blown out of the water if a competitor with a worse but good enough product has a deep, deep marketing war chest. If you space has a VC backed competitor, you have no choice but to also raise money and fight a war of attrition