I too think this is pretty crass and as artificial as so much else in SV. But to play devil's advocate, aren't they hiring more women, but instead of employees, they're hiring contractors? They just happen to be hiring women whose gifts are more physical and social than technical. And why shouldn't those women be able to work?

For me, I don't mind anyone being hired or contracted for skills in guest relations, marketing or any position or work need. This bothers me though, because it's a contrivance being used to not only help their employees have fun, but to mask a systemic flaw, which is just too much in the SV culture of always killing it, everything is amazing, fake it till you make it, false value creation and other cultural negatives that prevent true growth and benefits to the part of their society they are primarily responsible for: their work force.

This is really generalized, though, but it would apply to more than a handful of SV companies.

But I do think that they're living up to the letter of what you're saying, but definitely not the spirit of it.