Title is incorrect, the $0.35 is for every pledge, not for every (monthly) transaction.

I really dislike this move. I like to support creators with small monthly contributions, like $1-2/month. Because I pledge to a lot of creators the overhead remains small for the people I support.

With this new model Patreon is raising its prices for me with ~30%, or another way of looking at it Patreon is decreasing the payout to creators from ~90% to ~65% for small pledges.