I'm having trouble grokking the gaming space these days. I get it: companies are buying these glorified skinner boxes (Zynga, I'm looking at you) & hope that adding 'gaming' components to normal products will make them more sticky. I understand the value of that, hell, I'm doing it myself. But, really, Google?! Weren't you about "organizing the world's information"? What do you think is going to last? What's going to stand on its own 10 years from now: "We organize information" vs. "We build better games"?