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> Now we're probably going to turn to Facebook and try to get some traction there..

And that is why the web is dying.

You have an alternative to offer? Facebook is where the users are. What is your non-facebook approach to get visibility from new users?

Local seems to be the next frontier. As in, a storefront. What's old is new again (again)!

And don't forget about public relations. Spend some time with your future users!