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>UPDATE 6/12/17, 17:12: After an eagle-eyed reader spotted that each mocked-up TripAdvisor screen shot contained the same number of reviews, we have edited the images so that the number of reviews match those in the actual screen shots and replaced two of the images.

Wait so the whole article is fake?

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No, what they are saying is that pictures that look like TripAdvisor screenshots in the article are not real screenshots of TripAdvisor site, but mockups re-created by the author. I guess this is for copyright reasons, since TripAdvisor could plausibly claim copyright on the actual content of the site, and given that the author is messing with them, it's best not to be legally exposed.

Google cache at #263: https://webcache.googleusercontent.com/search?q=cache:V5owX0...

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