There are lots of people who could switch to Linux if certain apps worked well under WINE. With the anti-user shenanigans Microsoft is doing in Windows now (e.g. using upstream bandwidth to seed updates, sucking up people's Internet connections, and potentially busting their data caps), this is needed now more than ever.
But no one's going to replace Windows with ReactOS. For example, is ReactOS going to keep up with drivers for current hardware? Of course not. Do they regularly release security updates? No. But Linux and Linux distros already do. So improving WINE helps people actually switch off Windows to a safer, less anti-user system.