At the end of the section you referenced, regarding endorsements:
> So I contact friends and acquaintances, and put them to work.
I think that's all there is to it.
> So I contact friends and acquaintances, and put them to work.
I think that's all there is to it.
It gets a little lost in the article but this and the above quote is all they did for the reviews
[1] https://video-images.vice.com/_uncategorized/1512580232417-n...
(edited to update the image and review count)