What it says is that if P == NP then the implications are profound for applications such as cryptography and on the general question of whether human creativity can be automated.
You can see why P == NP would have profound implications for crypto: many of our widely used techniques would turn out to, um, be easy to crack.
I believe the intent regarding human creativity is that humans often end up with a practical need to deal with some real-world instance of a size-able NP-complete problem. We don't know any way to efficiently find the optimal solution so we creatively deal with what we can figure out (the traveling salesman's optimization problem, placed into the real world, might count). Are our creative guessworks and heuristic discoveries essential? Or can automation based on P == NP eliminate the need for them - and do better than we do on these problems.