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This ad product doesn't rely on personal information which is why it's the perfect kind for Apple. Once you've typed something into search they have your intent and can show related apps to it.

On other types of ads, a former iAd exec said it did hold them back [1].

[1] https://9to5mac.com/2015/07/14/iad-user-data-privacy-policy/

> With Apple's stance on privacy, how effective will these days be?

IMO Apple's stance on privacy is a bit smoke and mirrors when they allow tracking services like flurry to exist in apps.

I don’t think we can hold Apple responsible for 3rd parties like Flurry. Those companies will always find a way to do what they do because there is incredible value in having access to such data (as a developer).

I'd imagine it will be the same as google's stance on segmenting audience in search - you can't do it. You can really only target based on search query and very little else (geo, etc).