Ah, damn. There goes Apple's Privacy Favoritism.
> No user tracking - Search Ads does not profile users based on their search queries, and no data from other Apple Apps — including Health, Apple Pay and HomeKit — is used to deliver ads.
> No data sharing - No individual user data is exposed to advertisers, only aggregate campaign delivery information is made available.
They've never seriously compromised their privacy stance that I've seen, with the arguable exception of their unfortunate position in China. This would be a big step off an uncertain cliff, and their CEO has a personal history that lends credence to his argument that privacy matters.
They could’ve done that years ago but they are not in the business of advertising. They sell hardware with complimentary services and ads are an accessory to that mission — not the mission itself.
> Search Ads Basic
Why does this not count as "getting into ads"? Genuinely don't see the difference. And to be fair, the product kinda puzzles me in the first place. Is it really only an ad at the top of app store search pages?
Having said that, it was merely to illustrate an example of things they could do -- there are tons of other ways to to increase the value of searches.
> By adding just a few lines of code to your app, you can easily understand the value of different customer groups over time and the keywords that drove their conversion. You can use this information to optimize your CPT and CPA targets for different keywords, ad groups and audiences.
> Ad groups are a collection of keywords relevant to the app you’re promoting in App Store search results. You can set specific criteria and bid amounts for each ad group. Ad groups are an effective way to define who sees your ad.