EDIT: Found an image. More a simple understatement than a severe one.
https://wccftech.com/apple-a10-fusion-cores-bigger-than-comp...
Qualcomm simply fell behind. While Apple went for powerful, enormous cores in small numbers, Qualcomm and friends bet on simpler, smaller cores. Apple has started copy/pasting their fantastic cores, yielding the enormous transistor counts.
I admit to being a skeptic when Apple went off to do their own thing, sure that a whole industry (and options like the Tegra) would make them eat their hat. Apple executed and are in a remarkable position now.
Given Qualcomm's just-announced partnership with AMD [1], Qualcomm is clearly pursuing multiple strategies to compete with Intel, but they can leverage AMD to cover their weaknesses, instead of trying to outpace Apple's A-series in places where the market seems fine with the current Snapdragons.
Possibly. Although I don't doubt Apple may have superior expertise in designing ARM chips (which sounds strange when comparing to the #1 ARM chip maker), I think one of the main reasons Qualcomm hasn't been able to match Apple is that Qualcomm has to optimize its chip for a variety of OEM needs.
Apple on the other hand, could even push the TDP by 20% on its chip, if it know that it can make up for that loss of efficiency with more optimized software that's developed specifically for that chip.
The AMD partnership is very interesting. I hope they double down on that.
Fun fact: Qualcomm wanted to buy AMD in 2015, but because of some terrible management and engineering choices with the Snapdragon 810, which led to a sales slump that year, the board was so furious that i wanted to sell Qualcomm's chip business! (and sell just modems).
Of course, that would have been a terrible idea, business-wise, which is why if Broadcom buys Qualcomm I hope it does get rid of that board and Qualcomm's CEO from day one.
Another fun fact: Qualcomm's Adreno GPU is AMD's old Mobile Radeon GPU division, and Adreno is an anagram of Radeon.
I've been hoping someone like Qualcomm or Samsung buys AMD. Perhaps it may actually do that eventually, with or without Broadcom's help. Then we can see some real competition against Intel, and AMD alone simply lacks the funds to compete head-on with Intel in many areas.
Also, now I'm starting to wonder if Broadcom knew about this deal and it's why it wanted to buy Qualcomm now.
This just makes no sense at all. So you are saying some OEM's want slow chips? No, of course not. Or are you saying that Samsung S8 has different needs to LG V30 or to the Google Pixel? No, of course not. There needs are all the same.
a11: https://browser.geekbench.com/v4/cpu/5286336
i7 (rmbp): https://browser.geekbench.com/v4/cpu/5285899
4.1k vs. 4.8k
The A11 is way too overpowered for a phone or tablet. Apple is clearly in the awkward phase where they've almost gotten the right CPU to put in their laptops. The A12 will be a no-brainer. Same performance as i7, way better battery life, way cheaper to produce.
Raw performance is nowhere near intel chips.
https://www.pcworld.com/article/3006268/tablets/tested-why-t...
Apple's A11 (single thread) 4217 (multi) 10164 https://browser.geekbench.com/ios-benchmarks
Intel i7 8700k (single thread) 6089 (multi) 26654 https://browser.geekbench.com/processor-benchmarks
The A11 is running at 2.4Ghz. The i7 in the single-thread test at 3.1Ghz (actually up to 4.1Ghz). Cycle for cycle the A11 is faster than the fattest Intel chip.
Which is insane. I am no Apple booster, but this is quite an incredible switch up. With a fatter TDP budget (the A11 has a TDP of something like 5W, the i7-7920HQ a TDP of 45W) they could not only increase the clock ceiling, they could start copy-pasting the big core.
A few years back people were talking about Apple starting to move their chip designs to their laptops and desktops. It sounded insane. Now it's actually entirely possible if they can get their software stacks and targeting all working.