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There is a world beside US. Bigger actually.

In fact amazon can't have (generic 'echo' word trademark) and does not have it in any sane part of world. All sane states do not allow generic trademark on common word.

My speechless was (and still is) about how much brainwashed must we be to consider it fine, normal and to actually defend such practice. Yuck.

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Nobody said it was fine or normal. The law is the law regardless of how depraved it may be, and you don't get immunity by being appalled.

By the way, Apple Computer (now just Apple) was sued by Apple Corps and had to pay $80k, and that was in England, not in the US.

Sure you can sue as you'd like, but in this case: * Apple never lost over trademark in court with Apple Corps and did not had to pay. * When Apple Corps tried to finally sue breach of trademark agreement (the one for 80k), they ultimately lost in front of court: https://en.wikipedia.org/wiki/Apple_Corps_v_Apple_Computer#c...

Apple Computer was not infringement of the agreement, but they had to pay $80k to get that agreement, because they may have infringed on the trademark. It's true that we don't known if they would have lost initially, but if it was clearly frivolous, they wouldn't have paid $80k to settle.

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