Our focus has been on capturing patient-reported outcomes - that is the outcome of care as experienced by the patient, measured using objective and validated surveys that are often specific to the condition or treatment. There is now a movement among payers and Medicare to incorporate these kind of patient-centered outcome measures in to reimbursement, although change is admittedly slow.
I'd love to talk to people wanting to make an impact in this field, my email address is francis at outcomes.com