Dare I admit I had no idea who that was? I only wasn’t laughed at because my mates already know TV references are wasted on me.

Whether it is ‘objectively’ so or not has little to do with professionalism, which kind of makes my point (which is that an important concept is falling into disrepair because the word for it is being misused). Anyway it seems I offended you, for which I apologise. My ire was roused by the usage, not the writer. I have no doubt I do worse often enough.

I hate these mid-level pencil-pushers that "aren't personally offended" but terribly fear others might be.

There's an airline named Virgin, a morning-after pill "Plan B", one of SpaceX's vessels is called "Of Course I Still Love You", and the Secret Service uses a weapon called YAR ("Yet another rifle"). Insisting everything should be named "Widget X2000-F1" is the telltale sign of mediocrity.

That's funny I was just doing that in response to your comments ;)

Presumably that's a colloquialism not widely understood? That meaning really didn't occur to me until I read your comment.

Maybe if it weren't plural. You're way over thinking things.