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Why did you stop reading that sentence at the first comma?

They were new categories to Apple, thus he was NOT brought in to milk every current iteration of an Apple product until there is nothing left, like the gp comment suggested.

There is an ‘or’ between each descriptive clause.

Both Apple Watch and AirPods have essentially captured their entire market.

Bette to explain why is great target then market capture. Else you would need to move goal posts later. iPhone at one time captured it's market.

Maybe in the bay area. Not in the rest of the world though.