There is an interesting article by Dan Kaplan on "Why Snapchat is Losing To Facebook And The Strategy It Can Use To Win" [1]. It is an amazing read for anyone interested.

In the post, the author outlines a strategy which Snap can use to regain its relevance and importance in the social space. The author mentions how Snap can rebrand itself as a "self-expression company" that respects users' humanity.

Interesting to see Snap taking steps in this direction.

[1]: https://exponents.co/snap-facebook-key-competitive-strategy/