I may be exceptionally bad at attracting and maintaining friendships. But my experience is that my time between friends is not fungible, and the strength of my friendships are not constant.
For example, my best friends are on the opposite coast. It's not financially realistic for us to hang out in person frequently. The 5 hours a week I could spend sending them letters or calling are not the same as 5 hours I could be spending turning acquaintances who live next door into good friends. Maybe even best friends. It's not theoretically a zero-sum game, of course, but we all know that's not how life actually works and that for one friend to have more of your time/attention means that another loses some time and attention.
What FB has helped me do is to remain easily connected to good friends and acquaintances everywhere. When moving to a new town, finding acquaintances who live there who have common interests with FB is much easier than calling those acquaintances out of the blue and hoping they'll hang out. Most of these acquaintances remain acquaintances, but some become friends -- and the cost of making those friends was substantially lowered.
For remote best friends, FB gives us a way to passively share our lives beyond calling and writing letters. Even if I had unlimited time to spend creating and sending scrapbooks and doing FaceTime, my other friends may not. It's not as good as being together, but I love the option to browse a friend's albums of past recent events on my own time, and then being able to at least experience those memories in a small way.
So I guess I see Facebook has being a very interactive rolodeck. It's not where I conduct my friendships (although I do, to some degree), it just makes maintaining friendships much more efficient. To the point that I keep connections that I would've otherwise dropped, because Facebook has reduced the long-term "maintenance cost". But since it's ultimately a rolodeck to me, I find it easy to ignore and not care what anyone is doing if I don't feel like it, and I have lowered expectations of what I should be getting from FB