Today ISPs have already deployed technology to allow them to micro-prioritize and inspect all Internet traffic and are chomping at the bit to use it, and significantly more money is on the line. Today if ISPs are allowed to use this technology to pick winners and tax Internet companies they will do it.
My real long term concern is that this could lead to the effective blocking of peer-to-peer network capability on the consumer Internet. It would no longer even be possible for an edge to reach another edge with good performance.
This is what Walmart.com looked like in 96.
This is the actual Walmart website in 1996, although there's nothing there to be sold.
https://web.archive.org/web/19961231122316/http://www3.wal-m...