On the one hand, if I had taken some photographs of VHS tapes and then found that a multibillion-dollar company had used them, without telling me, I would feel violated. And I would want some money --- if for no other reason than, hey, Netflix can spare it.
On the other hand, it seems overblown, especially considering:
1. The image shows up on many sites, having already been ripped off many times, according to another comment here. So it would have been hard for Netflix to know it was some photographer's treasure.
2. The images are plain shots of different sides of a VHS tape. Netflix could easily have done it themselves, and I'm sure at this point they wish that they did. Now if they did, then Netflix would have wasted a few hours, Gough Lui would be no richer, and the box would have looked the same.
3. I'm convinced more and more that nothing is totally original. Take Gough Liu's photographs. He could not have done them if Fuji hadn't manufactured the tapes. Did he get Fuji's permission to use their product's likeness? https://vimeo.com/139094998
There is a feeling that copyright is an absolute, natural right. But it is said that it didn't exist anywhere until 1710. And it wasn't because we thought people deserved it, like we think they deserve the right to life or due process. It was completely pragmatic, a supposedly artifical law, "to promote the progress of science and useful arts." In today's digital age, it seems more profitable for society to use each other's works freely --- at least as far as it goes in "the progress of science and the useful arts." We get way more out of building on past inventions and source code than restricting it to a few people or companies.
Now if you think it would be more beneficial "to the progress of science and the useful arts" to preserve copyright, please argue your point, along with how strict you think copyright should be, how long it should last, etc. Also, if you think copyright should exist for some other reason besides mere practicality in advancing science and the useful arts, please argue that. Again clarify whether you think copyright strictness and duration is fine as it is or should be implemented differently.