I love the hyperbole in the technology world. An interesting new product isn't cool, it's revolutionary! It changes EVERYTHING. The development of penicillin and Christopher Columbus ain't got SHIT on this neato cloud computing thingie from Google (that no one has actually used in a significant way yet). And if you disagree you just don't get it.
There's no time to wait for people to actually use it for products that customers pay for. There's no time! By then it'll already be obsolete.