- They are already extracting near maximum value from monopolistic pricing
- Services like this were tried before Net Neutrality, and they failed pretty dramatically
- Bad PR could lead to future litigation
- Most Importantly This process has only shown that it could be completely reversed again with the next administration. So they don't want to rebuild future revenue models knowing that the rules can be reversed again in 4 years at the drop of a hat.
The whole thing is really about Comcast's ability to shake down other companies to pay for their infrastructure improvements. It's really expensive to sell a $5 a month plan to a million users. It's really cheap to get $500 million dollars out of Netflix to pay for your line upgrades. And for the next 4 years, they have a blank check to shake down companies in the background.