I'm probably in the minority but I'd pay higher prices for better treatment of employees and better quality of product/service (which I do think Amazon needs to improve upon as well in terms of its third party seller operations).

I also like going to restaurants where there's a required 20% gratuity that gets distributed to all staff and helps pay for employee benefits. I think the overall service, interactions, and experience are far better at those restaurants and I'm happy to pay for it.

How many people shop at Amazon for the price and not for the convenience? Isn't convenience worth something?

I feel the same way about Uber. My family was out of town on vacation and we could have gotten the bus for $10 between the four of us but we paid over twice as much for an Uber.

I wouldn't notice if Amazon charged a few percentage more. I use it for convenience and selection.