Looking at the operating cost of a car is complicated with many variables, but the standard 50 cent estimate is NOT a marginal cost, i.e. you don't actually spend an extra 50 cents to drive a mile. The annual AAA driving costs brochure puts the per mile cost (gas + maintenance) at 14 cents a mile for a small sedan, and 17 cents for a big sedan, plus ~3 cents a mile for depreciation (see "decreased depreciation"). Moving from 50 cents to 20 cents a mile brings his estimate pay from 7 dollars an hour to 12.40.
Brochure link: http://exchange.aaa.com/wp-content/uploads/2017/08/17-0013_Y...
edit: to be clear this math is if you already own a car and are driving on off-times for additional income, which (in my experience) is what a large % of uber/lyft drivers do. It's also what Mr. Mustache was doing in his test.