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I am surprised that they fought for net neutrality at all in the past. The primary threats to their businesses are new companies, and barriers to entry are their best protections. Having money skimmed by companies like Comcast is far better than being replaced by a better search engine or a new social network. Right now it is much easier to implement an idea and scale it than it would be if you began also having to finance new extortion fees before you even had a chance to validate your idea.

I see it the opposite way. Big companies are too big to be blocked in any "standard" plan. So the effect of this legislation is that little guys will be blocked.

They’re definitely already on this. Likely they have a deal in place with Comcast already.