Long time strava user here.

I really wish Strava would do a better job helping you discover new routes around you for activities that you do. I'm a long time user who uses it for Mountain biking and short runs but I've never selected a route because Strava told me to. If you are a PM at strava there's so much you can unlock with all the user's activity data you are sitting on.

They aren't doing nothing of course. I can see their product efforts are focused on 1) growing the user base 2) growing paid subs.