I have a (rather lazy) friend who's been asking me to help him start a blog for years now. I've promised to after he produces his first block of content, and he keeps saying he can't write if he doesn't feel the design is aesthetically pleasing. If he'd spent his time writing instead of worrying about this, he'd have a crappy initial draft, several revised drafts, and probably something decent by now. But no, that prohibitively unattractive font!
It was nice of iA to write this up, and design posts are a fun read, but does anyone who's busy actually writing care about this?