I can't speak for others, but at some point I'm going to start hiring people to work with on various projects, and if they tell me that one of the reasons that they left (or chose not to work for) Google was because they were disgusted with Google failing to do its part to "Do No Evil" and support Net Neutrality, I would be much more inclined to hire them.
That's someone I respect. Someone I'll get along with, and probably someone with a strong moral sense and therefore someone I'm more likely to trust. I don't want to hire people who just come for the "free lunch."