If people chose non-shouty news sources, the media wouldn’t shout. They only do it because we (generic we) prefer media that does that.
And? These companies are exploiting psychology in all humans (at least on average). To put ownership on the consumers only is very silly. It's like excusing the behavior of sugar, alcohol, tobacco, pharmaceutical, etc. and saying "If you consume it's your fault" and ignoring the manipulative practices of these organizations.
What's up with the "scare quotes?"
This media then blames everything on Facebook and twitter and google, and write an article everyday about congressional hearing and how Americans are not trusting tech any more.
Complaining about headlines is becoming a convenient way to avoid talking about the substantive issues - which is another strike against them.