Alternatively, Google says "net neutrality is is great for everybody else, bitches."
"Don't be evil" is officially dead at the hands of a lust for control. Compare to Google in 2006:
"Today the Internet is an information highway where anybody – no matter how large or small, how traditional or unconventional – has equal access. But the phone and cable monopolies, who control almost all Internet access, want the power to choose who gets access to high-speed lanes and whose content gets seen first and fastest. They want to build a two-tiered system and block the on-ramps for those who can't pay. Creativity, innovation and a free and open marketplace are all at stake in this fight." -- Eric Schmidt