History has proven that anyone no matter their abilities is going to shoot themselves in the foot regularly while using C. Some just less frequently.
Rust also has a much nicer package ecosystem. It's pretty trivial to wrap existing C libraries as well so I find that I can get up and running much faster rather than messing around with makefiles.
Yeah, this is the killer feature. cmake is a nightmare. Cargo does what it needs to do and gets out of your way, and provides easy access to the whole ecosystem.