A custodian company, not a person.
Now you have to pay a company for this service and also have counter-party risk. Great.
Maybe the risk and cost is not worth it and setting up a multi-sig inhouse is worth it?
Bitcoin is a paradigm shift. Its more important value proposition is the lack of counterparty risk (which other people refer to as "self financial sovereignity"). If you're hiring a custodian to hold the bitcoins for you, you're doing it wrong.
> They think that they don't have the 'expertise'
If bitcoin is seen as requiring some special knowledge to hold it safely, it's simply a UX problem that will be solved when wallet software/hardware matures.
I trust my bank a lot more than I trust myself to keep things safe.
This seems to be a controversial opinion in the crypto-space :)
The "be your own bank" idea which crypto offers was one of the reasons it has taken me a while to get into it. That was something that I really didn't want.
I trust my bank living up to the task of keeping it safe and reimbursing me if they don't. I don't care about the individual coins but I do care about the value they represent and I trust that even if a bank loses a number of coins that it will not affect me. Just like if a bank vault was broken into it would not come out of my account.
Your trust will have a cost. That's what I meant. You will pay with risk or value.