This site demonstrates a fundamental understanding of what logos are for and how they are used in today's internet.
It's a generic logo maker. That should be an oxymoron, but it's not. It's LogoFox!
It's not, because of the abundance of generic web sites, generic blogs, generic businesses, and even generic brands, that just need a generic logo.
For what you claim to be true, the client must have a brand identity first. And those that do, know themselves. They will have input a professional could use for a logo that reflects that identity. They will look at a tool like LogoFox and say no.
Except, there are two traps here immediately in the path of your advice.
1. Who is this "professional". Agency, free lancer, artist friend, or local small business that also does logo design?
2. Most "professionals" serve their clients "gut" anyway. And many business brands are based on the tastes of the owners, which they have every right to impose on their customers and any professionals they hire to put into vector format, even to no benefit of their own...
Or maybe there is a benefit? After all, it is who they are. Maybe it does connect with like minded customers. Who would any "professional" be to judge?
And honestly, Many find the new ebay logo, Microsoft logo, and google logo boring, generic, and uninspired. Professionals did these logos. It's safe to say the higher-ups signed off on these designs.
At the end of the day, it's what the client wants, and it's for the client to sign off on.
If client chooses LogoFox, then good for them.
Whatever makes the client happy (TM).
That's the nature of the logo market.
I saw that this link was second, checked it out and was baffled.
I'm glad this is the first comment, I almost got scared people were praising the service.
I agree with everything you said.
A crappy logo is 100 times worse than no logo.
http://farm4.static.flickr.com/3620/3321936091_04ff285b5e_o....
I don't know why we have to always take the most improbable one-in-a-time cases like Facebook, Amazon, and other huge corporations and compared them with regular folks (whom are the ones who would use this tool).
In this case, what does that prove?
For a logo to be effective, it has to communicate an intent/personality/style according to what the brand is about. And the probabilty that an app achieves that is based on pure luck.
I get that generic logos may look "nice", but a logo is not about that.
For more serious projects, you should probably go with a trusted designer recommended from your personal network, where a logo is part of a complete brand package.
Step above that would be the "gig economy" marketplace style sites for generic logo creation. Be wary here though, many people spam these with knock-offs or direct copies of existing logos & resell content. Basically make sure to image search anything you get. From a pragmatic standpoint you can get something pretty good out of these for the short term before rebranding down the road.
For finding serious custom branding services you can look through a number of creative sites for talent. Creative job boards like Cloroflot (www.coroflot.com/design-jobs), Behance (www.behance.net/joblist) or Dribbble (dribbble.com/jobs) can fit the bill here. You can also search portfolios at these sites and directly reach out to designers that match your style.