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"A company's incentives are aligned with the people who pay them"

That sounds great but it can not be further from the truth. So are you saying that Comcast and the telcos of the world incentives are aligned with their users?

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Telcos in the US have localized monopolies. Their customers are a captive audience. The incentive in that situation is for the telcos to wring as much money out of its customers as possible since they have nowhere else to go. Apple is very far from a monopoly. It sells in highly competitive markets and as such, is incentivized to appeal to its customers so that those customers do not choose another option for their hardware purchases.

Ok, the example still holds where they do not have monopolies but let's move to a better example. Gaming. Highly competitive market.

You buy a game, do you think that it means that the game producer has your best interest at hearth? Apple is filthy rich not because they have users as top priority, but because the extract as much as they can from them. They have a very clear lock-in policy where they try to avoid their users moving to other platforms if they wish so (iMessage anyone). Is that really in their users interest?

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