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Apparently Bitcoin is trying to re-position itself as Digital Gold instead of currency now.

https://multicoin.capital/2017/09/21/bitcoin-better-digital-... https://medium.com/@tuurdemeester/bitcoin-digital-gold-or-di...

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What does it mean that "Bitcoin is trying to re-position itself" ? There is no central "Bitcoin" organization, and the only person who might have been able to speak with authority about the goals of the project hasn't been heard from in years.

Bitcoin was always digital gold. That was it’s value proposition from the beginning: a return to the gold standard, in digital form.

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