Person(s) act to cover up a data breach -> Individual criminal liability -> A long time in federal PRISON.
A data breach is disclosed -> Massive FINES on the company (up to and including liquidating and shutting the company down), but no personal liability or criminal charges.
So, the only really hard part of this problem is the political will (vs lobbying / powerful people) to implement law at all to address this. Until we start taking privacy and data leaks VERY SERIOUSLY from the perspective of liability, nothing will happen. Sadly, to me this means nothing will happen :(