Very true. Rural folks have it worst: monopoly or no access at all. If a company like Sinclair also owned the broadband, only payola TV would work, YouTube access and bandwidth could a tiered add-on, they’d block whichever company didn’t pay the extortion protection money with no means of recourse.
Also, for everyone, billing would become more complexified, obscured to extract more money from consumers and thwart cost calculation and comparing with (the few remaining, if any) competitors.