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The CEO and company management should eat their own dogfood. Their personal data should be stored in the same insecure systems as their victims.

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I don’t think LifeLock’s founder regrets making his Social Security number public. Sure his identity was stolen over a dozen times [1]. But he made millions. Making businesses liable for data loss is the only stable long-term solution.

[1] http://www.businessinsider.com/lifelock-symantec-ceo-identit...

Was it stolen because he literally broadcast it, or because it was stored in his service? Big difference.

Point is the cost of putting his information at risk outweighed the benefits he derived from the company.

A similar thing happened to Jeremy Clarkson of top gear fame in 2008 when he said the theft of bank numbers wasn't a big deal and published his bank details.

Someone donated £500 to a charity on his behalf to prove him wrong.

http://news.bbc.co.uk/1/hi/7174760.stm

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