> the content providers may choose to build new carriers of their own

Oh sure. Suppose I'm about to found yaymoviesyay.com to compete with Netflix. I learn that if I don't pay Comcast, its subscribers can't use my site. Same deal for AT&T and Charter.

Before this rule change, my cost to do business was "hosting costs."

Now it's either:

    A) hosting costs + payola to ISPs
    B) hosting costs + cost of building my own last-mile network

Guess how likely I am to start that new business?

    A) Super incredibly unlikely
    B) Ridiculously unlikely
    C) Extremely, ludicrously unlikely

That's fine?! Consider the fixed costs of building a new carrier! Today's carriers will price it below where it makes sense to "build your own carrier", these costs will be distributed among consumers and we'll all be paying more for the same access we have today. The only difference is today's carriers have higher profits and a stranglehold on our access to the internet.

I'd rather not hope and pray that they're able to do this. Plus, I know that in many parts of the country, they won't be interested.