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Iirc the netflix CEO himself said in the beginning of this that net neutrality is good for small to medium upstarts and bad for incumbents. Netflix now is an incumbent with enough bargaining power to get a good price for that access and fastlane. Netflix future competitor won't have that bargaining power and will be forced to offer their product more expensively.

Same with all the big e-businesses

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So are you implying that the tech giants used in all the examples of why we should be saving this are the ones that don't actually even care, because this would help them stay giants and hurt new competition from rising to compete with them? ...If that's the case, I feel like the media should change their prospective in promoting awareness to fight for the companies that this is ACTUALLY going to effect more so then the ones it won't (the tech giants most have used in their examples).

the media owned by whom again?

Those companies don't exist yet. What sounds better "If you don't save net neutrality, you will pay extra for Facebook!"

or

"Without net neutrality you might have to pay for a service that doesnt exist yet!"

How about something along the lines of “Without net neutrality the next Netflix, Google or Facebook won’t happen.”

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